Binding: Paperback
Description: The Public Relations Handbook 6 th edition provides an engaging in - depth exploration of the dynamic and ever - evolving public relations industry. Split into four parts exploring key conceptual themes in public relations the book offers an overview of topics including strategic public relations politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not - for - profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide - ranging contributions from key figures in the PR profession this new edition presents fresh views on corporate social responsibility public relations and politics corporate communication globalisation not - for - profit financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions including Extinction Rebellion Queen Margaret University Mettis Aerospace and Battersea Cats and Dogs Home. Containing student - friendly features including clear chapter aims analytical discussion questions and key further reading throughout the text The Public Relations Handbook is an ideal resource for students of public relations corporate and strategic communications and media studies.
Title: The Public Relations Handbook
Brand: Taylor & Francis Ltd
Barcode: 9780367278915
Pages: 424 Pages, 28 Line Drawings, Black And White; 7 Illustrations, Black And White
Publication Date: 10/27/2020
Series: Media Practice
Category: Press & Journalism