The Palma Tote: Saint Barth has them. Nassau has them. Seychelles has them. And now, so do we. The first-ever fringed “Sarasota” tote, in an all-cotton weave with encased handles, screen-printed front (reading, “Sarasota, Est. 1902, Live Authentic”), and our signature SRQ Flag embroidered neatly on the back. Features a roomy interior with a flap zip pocket, perfect for storing your boat keys, souvenir shells, that guitar pick you caught at a Jimmy Buffet concert, and of course, your phone (but when you’re on vacation, who needs that?) Made in the USA.

You’ve observed that the natives hardly bring anything to the beach. It’s easy to spot the tourists in this way, with their beach-ready wagons filled with the “necessary” accoutrements—coolers, blankets, umbrellas, chairs, and goodness knows what else.  But not the natives. And because “When in Sarasota…”, not you, either. And as you stand at the head of the lush and tangled trail leading through the mangroves and down to the sea, you feel as though you’ve unlocked some secret stride; a cast of womanhood christened only by the salt and the sun. No fanfare. No entourage. Just you, your bikini, and your native-sourced cotton Palma Tote.

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