The custom design camouflage on the hemp canvas strap comes from an image painted by urban artist Karl Read. Originally painted at Upfest, Bristol, UK (Europe's largest outdoor urban paint festival) and later released as a Limited Edition signed & sold out screen print release.

The inspiration of the original image came from when President Trump legalised the importation of ivory into the U.S. Titled "Hidden Treasure" its shows an African tribesman trying to camouflage the elephant to protect it from poachers, each camo shape is the silhouette of Africa.