Binding: Paperback
Description: Strategic Communication for Organizations elucidates the emerging research on strategic communication particularly as it operates in a variety of organizational settings. This book appropriate for both students and practitioners emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases this textbook: focuses on message designprovides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communicationexplores how theory and research can be synthesized to inform modern communication - based campaigns Strategic Communication for Organizations will help readers discuss how to develop implement and evaluate messages that are consistent with an organization's needs mission and vision effectively reaching and influencing internal and external audiences.
Title: Strategic Communication For Organizations
Author(s): Waldeck Jennifer H.
Publisher: University Of California Press
Barcode: 9780520298521
Pages: 368 Pages, 44 B-W Photographs, 9 B-W Illustrations, 8 Tables
Publication Date: 2/11/2020
Category: Business Communication & Presentation