Show your love for Milwaukee with your very own People's Flag.

The sun rising over Lake Michigan symbolizes a new day. The light blue bars in its reflection represent the city’s three rivers (Milwaukee, Menomonee, Kinnickinnic) and three founding towns (Juneau Town, Kilbourn Town, Walker's Point). Gold represents our brewing history and white represents peace.

Inspiration:

The name "Milwaukee" comes from an Algonquian word Millioke, meaning "Good", "Beautiful" and "Pleasant Land." Milwaukee’s proximity to Lake Michigan has long been a defining characteristic; a place where we continue to gather today. The new flag is composed of colors retained from the previous banner—white, yellow, light blue, dark blue—adopted in 1954, and are well-documented throughout the city.

The central charge from the previous banner, a gear, has evolved into the sunrise. Once a city of industry, we remain an industrious people. Our three rivers and rich brewing history are also symbolized in a meaningful way. The result is a durable symbol that changes the narrative of Milwaukee for the better.

Lightweight screen printed on 200D nylon. Available in two sizes