Tom Ritchey has been riding off-road, and designing products for such adventures, decades before anyone thought to call it “gravel riding.” This heritage of experience directly informs every product made by Ritchey – such as the beloved VentureMax handlebar. With its short reach, shallow drop and purposeful flare, the original VentureMax offers comfort and confidence to legions of riders looking to settle in and have fun on those dirty drop bar adventures.

Taking the idea of the original alloy VentureMax to the next level, the all-new WCS Carbon Fiber VentureMax features all of the original goodness of the alloy version but ups its game with fresh features such as a 38x20mm aero top wing, full internal cable routing, and drilling for a Shimano EW-RS910 junction box. Just as applicable on a cross-country tour as on cross-country singletrack, the WCS Carbon VentureMax is intended to ride wider than typical drop bars, being measured at the initial bend rather than at the hood. While it boasts several attributes including multiple hand positions, it’s the return of the Bio-bend in the drop and the new aero top that adds new design elements that are practical and comfortable for whatever surface you choose to ride upon.