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David Beckham launches the new men’s fragrance BEYOND created by perfumer Nelly Hachem Ruiz of IFF. The composition was announced as woody-spicy with masculine shades of leather in the base. DAVID BECKHAM BEYOND opens with a union of mojito chords, sparkling grapefruit and cardamom. Woody notes of cedar in the heart are spiced with tart geranium and black pepper, while warmth and depth originate from vanilla and patchouli. Masculine flavors of leather provide characteristic signature to the edition. Beyond arrives on the market in June 2015 as 40, 60 and 90ml Eau de Toilette. Advertising campaign for the new fragrance features David Beckham.
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