When Nina Ellaine Dizon was an aspiring entrepreneur, she didn't have a lot of people rooting for her. So she knew it would be a lifelong process of rooting for herself.

Armed with a dream, a natural knack for business, and a whole lot of grit, she set out to show the world exactly what a young hustler can achieve even when the odds are stacked against her.

This is the story of how the OG Pinay boss babe built Colourette Cosmetics, a beauty brand that's anything but boring. Your VIP pass to Miss Nina's exciting journey, this book is packed with unfiltered advice and musings on the challenges of being a female entrepreneur from humble beginnings, the lessons learned from breaking beauty and business rules, the power of community and authenticity, and the unapologetic joy of being your #1 fan and your own biggest cheerleader.

Rooting for Me is not just about Nina's inspiring rise to success. It's a reminder to root for yourself, too - and concrete proof that anything is possible when you do.