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Cases on Marketing Management in the Philippine Setting
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Cases on Marketing Management in the Philippine Setting
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Cases on Marketing Management in the Philippine SettingA collection of marketing case studies grounded in the Philippine context, drawing on local industries and enterprises to illustrate strategic challenges and decisions. Written and classroom tested by University of the Philippines College of Business Administration faculty, the volume serves as a teaching resource for marketing management courses.
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A collection of marketing case studies grounded in the Philippine context, drawing on local industries and enterprises to illustrate strategic challenges and decisions. Written and classroom-tested by University of the Philippines College of Business Administration faculty, the volume serves as a teaching resource for marketing management courses.
Cases on Marketing Management in the Philippine Setting
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17593182013
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