If you know, you know....if you don't, well then read up.....the original MAD was one bad rod in the eyes of hundreds of anglers who where lucky enough to have their own Helium MAD rod. Well guess what....it's back and it's just as MAD!

From the big rainbow bend, moderate action, to the light weight, balance. It still has the power to chunk a 2 ounce crankbait or glidebait a mile.... enough backbone to punch thick grass and still pull a giant back into the boat.

You're welcome ;)

• Cast Or Spin Casting
• Length 7'10"
• Power Rating Heavy
• Model number HE710MAD
• Action Moderate
• Blank KISTLER KCTX 100% KOREAN HIGH MODULUS
• Structure Open water, thick cover or sparse cover
• Guides Fuji corrosion control stainless with semi-conventional size alconite rings
• Reel seat Fuji graphite exposed trigger
• Handle type Grade "a" cork tapered
• Length of handle 11" measured from the bottom of the reel seat to the bottom of the butt cap
• Line wt 17 - 25 lb mono/florocarbon
• Lure wt 1 - 2 oz

KISTLER KCTX 100% Korean High Modulus blank construction delivers lightweight durability with superior sensitivity and power for distance casting 7'10" Heavy Power with Moderate Action provides the perfect balance of backbone for punching thick cover and smooth bend for accurate casting control Fuji corrosion-resistant guides with semi-conventional alconite rings and exposed trigger reel seat for enhanced sensitivity and durability Handles 1-2 oz lures and 17-25 lb mono/fluorocarbon line; ideal for crankbaits, glidebaits, and techniques in open water through thick cover Grade A cork tapered handle with 11" length ensures comfort and control during extended casting sessions The legendary MAD series returns with the same proven design trusted by hundreds of professional and dedicated anglers