How to Talk about Legacy Giving: Your guide to creating inspiring legacy messages

Book 1 in the "Legacy Giving Essentials* series by Aimée Lindenberger

Buy Books 1 and 2 and save $8 with discount code LEGACY2

See Book Two here

Table of Contents |  Excerpt

How to Talk About Legacy Giving is a comprehensive guide for nonprofits looking to navigate the unique landscape of legacy giving messaging with authenticity and effectiveness. Using the foundations of legacy giving decision-making research, it delves into the distinct nuances of legacy giving messaging, and provides readers with practical tools and frameworks to craft compelling messages that resonate with donors' values, ensuring a lasting impact on the organization's mission.

Read Jeff Brooks' book review here.

Praise for How to Talk about Legacy Giving

“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision.  She transforms research and theory into real-world practice that will make a massive difference for your organization.  When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”

Russell N. James III, J.D., Ph.D., CFP®
Professor & CH Foundation Chair in Personal Financial Planning
Director of Graduate Studies in Charitable Planning
Texas Tech University

“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”

Tom Ahern
Ahern Donor Communications

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*The Legacy Giving Essentials series will consist of five ground-breaking books:

Book 2 arrives in April of 2025 - Order books 1 and 2 and save $8. Use code LEGACY2 at checkout.

How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection

Coming out in 2026, 2027 and 2028 will be the last three books in this series:

• How to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action
• How to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships
• How to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More

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Book 1:  ISBN 978-1-998796-11-3 | Civil Sector Press 2024  |   soft cover