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The Inmates Are Running the AsylumArmed with solutions to the dilemma of how dependent every one of us is becoming on electronic products, the author argues that, despite appearances, business executives are simply not in control of the high tech industry. He explains how talented people continuously design bad technology based products and uses his own work to show businesses of all sizes how to harness talent to create products that will both thrill users and grow the bottom line.
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Armed with solutions to the dilemma of how dependent every one of us is becoming on electronic products, the author argues that, despite appearances, business executives are simply not in control of the high-tech industry. He explains how talented people continuously design bad technology-based products and uses his own work to show businesses of all sizes how to harness talent to create products that will both thrill users and grow the bottom line. Annotation c. by Book News, Inc., Portland, Or., ISBN13: 9780672316494 ISBN10: 0672316498 Material Type: hardcover
The Inmates Are Running the Asylum
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