Natural whitening with a conscience: The Humble Co. Toothpaste pairs dentist-approved 1 450 ppm fluoride with stain-lifting volcanic minerals and bamboo charcoal, delivering a brighter, mint-fresh smile in a 99.4 % natural, vegan-friendly formula.

The Humble Co. Natural Whitening Toothpaste is built on one idea — great oral care shouldn’t cost the earth. Crafted by Swedish dentists, the 99.4 % naturally derived formula combines gentle mineral abrasives from Strombolian lava stone, finely milled bamboo charcoal and hydrated silica to lift everyday surface stains without scratching enamel.

A wild-mint trio (peppermint, spearmint & field mint oils) keeps breath crisp, while organic aloe-vera juice soothes gums and plant-sourced sweeteners (xylitol, erythritol) help inhibit plaque-forming bacteria.

For cavity defense, the paste delivers the dentist-recommended 1 450 ppm fluoride, strengthening and demineralizing enamel with every brush. Free from SLS, artificial dyes and added sugars, it’s certified COSMOS Natural, completely vegan and cruelty-free.  

Packaged in a recyclable tube and FSC-certified carton, this toothpaste proves powerful whitening can still be planet-kind.

Benefits

• Contains volcanic pumice, bamboo charcoal & hydrated silica which polish away surface stains for a visibly brighter smile.
• Contains 1,450 ppm fluoride which remineralizes enamel and helps prevent tooth decay.
• Vegan & COSMOS Natural certified 99.4 % natural origin, no SLS, parabens or artificial colours.
• Contains organic aloe-vera juice calms irritation and keeps tissues hydrated.