L'oreal Paris Elvive Color Vive shampoo cleans and protect your hair color leaving it vibrant and healthy. The shampoo detangles hair strands while protecting your hair color leaving it vibrant and healthy. At the same time, its formula enriched with UVA and UVB filters helps protect hair from external aggressions and leaves color shimmering. This shampoo combines the care that your hair needs while cleaning it thoroughly. In addition, its formula enriched with coconut oil will nourish and moisturize your hair from lengths to ends. You will gain a boost of hydration while your color will last much longer.