Introducing Purple Shampoo from Elvive Color Protect, Britain's number 1 for colored hair. Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. Purple color is the opposite of yellow on the color wheel, the purple within the Purple shampoo formula helps neutralize yellow tones. Our new specialist color correcting Purple formula nourishes hair & neutralizes unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair. For highlighted brunette, blonde & grey hair, Nourishes hair & neutralizes brassy tones, Hair is left looking bright and beautiful, Starts working in just one use, Use once a week to complement your regular Elvive Color Protect routine.

Ingredients

1170883 E, Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide MIPA, CI 60730 / Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone-4, Amodimethicone, Alpha Isomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum / Fragrance, (F.I.L C226042/2).