In today’s courtroom, modern jurors are more distracted, more skeptical, and more visually driven than ever before. Capturing and keeping their attention is not just a task for trial—it begins long before voir dire. Join esteemed trial attorneys Maxey M. Scherr and John Camillus, as they cover every stage of pretrial litigation to show how the strategic use of visuals, emotional engagement, and technology can prime your case for a larger verdict.

Attendees will learn how to identify and deploy the right tools—from cost-effective options for solo and small firms to high-end visual demonstratives. You’ll see how to incorporate these tools into discovery, mediation, and pretrial filings—not just the courtroom—and explore why attention-grabbing tools work (through cognitive and emotional frameworks), as well as how to use them persuasively.

This session will also break down specific techniques for engaging jurors mentally and emotionally (from storytelling frameworks to visual anchors) that will help your case resonate deeply and stick in the minds of jurors. When used intentionally, these strategies can move your case from being understood to being felt—and that’s where the verdict value grows.

Whether you’re part of a national litigation team or a two-person shop, you’ll leave with concrete strategies to elevate your practice, connect with jurors, and advocate with greater impact.

Topics covered will include:

• Key stages of litigation where visual and emotional tools matter most
• Practical examples of how to use timelines, animations, exhibits, and demonstratives pretrial
• What juror attention spans really look like—and how they affect decision-making
• Demonstrations of visual aids by budget level: DIY, mid-tier, and high-end vendor options
• Tools and tech to consider (and avoid) in modern litigation
• How engaging jurors emotionally and mentally from the start drives verdict value
• How to strategically mold your case with each demonstrative exhibit you present

Don’t miss this practical and engaging program designed to help you effectively catch and keep juror attention spans using the best tools possible to get you the biggest verdict possible.

Click here for Access Instructions for On Demand Programs.

Each user must register individually as they will need their own login to access the program and comply with CLE requirements. 

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