What kind of name is this for a cigar? Glad you asked.

Project 40 is named for the philosophical concept “Project 40”, which is aimed at helping people find and build on their happiness. (No kidding!). The philosophy is that 50% of your happiness is based on genetics, 10% on circumstance and the remaining 40% is under your control. Smoke a cigar that keeps you happy, at ease, improves your outlook, gives you satisfaction, and you start controlling that 40%. This is the concept Alec Bradley is promoting with this cigar.

Handmade in Esteli, Nicaragua by J. Fuego Cigar Company, the Project 40 cigar delivers a medium-bodied, easy smoke. The tasty Nicaraguan Colorado wrapper encases a rich Brazilian Habano binder. The filler is comprised of a blend of all-Nicaraguan tobaccos. You will find notes of oak, light, sweet spiciness and a touch of pepper.

Brought to the market at an everyday affordable price, Project 40 is the perfect morning cigar or your first cigar of the day.