Armani Beauty's iconic LIP MAESTRO takes on a new palette of authentic, flattering earthy hues with the Matte Nature collection. This matte collection reveals the best in you with shades expressing true to natural matte colours.

Armani Beauty's LIP MAESTRO is the first liquid lipstick with a comfortable velvety texture and a luminous matte finish. Lips appear instantly plumper and radiant. The sensual, non-sticky texture offers hydrated and comfort feel. Concentrated pigments offer an intense, seductive, illuminating lip colours.

Born backstage at the Spring 2011 haute couture show, Mr. Armani requested a result that did not yet exist: a plum lip as intense and soft-looking as velvet. Blending a translucent velvet gel with a high concentration of plum pigments, Linda Cantello created a lip product saturated with matte colour and intensely glowing.

LIP MAESTRO's formula provides up to four hours of continuous hydration and comfort. Composed of bouncy, soft and supple spheres that roll and morph with every lip movement, it creates a perfectly seamless colour and a soft, fluid sensation.

For a truly saturated yet luminous lip colour, Giorgio Armani beauty has created a revolutionary backlighting technology. LIP MAESTRO's translucent gel base allows light to interact with pigments, resulting in backlit, radiant lip colours.

Shade 400, the iconic universal red, took over 90 lab trials to achieve a delicate balance of pigments to light up the face with timeless glamour. With Lip Maestro, pure, vibrant colours are created to fit every complexion, enhanced in a luminous matte formula.