Wine Marketing: A Practical Guide

by C. Michael Hall and Richard Mitchell

Elsevier, 2009, ISBN 9780750654203, colour photographic plates, diagrams, paperback

Very Good Condition, minor edge and shelf wear, a little rubbing and bumping to edges and corners, no inscriptions (see photographs)

“Vital for those studying and working in the wine industry.  It takes the reader through the various stages of wine production, distribution and sales, applying eight ‘P’s of marketing developed by the authors to deal with the specifics of the wine industry, and looking at the importance of positive B2B relationships in wine marketing.
This comprehensive guide provides a series of conceptual tools along with an outline of critical issues, in the contemporary wine business environment, that will enable students and practitioners to better understand the complex nature of the industry.”