Focus groups are the not-so-secret weapon of successful trial preparation. There is perhaps no better way to gauge the strengths and weaknesses in your case, identify potential juror biases, and mold your strategy for a successful verdict. With evolving technology—and an increasingly tense political climate—focus groups now offer invaluable insights into real-time microtrends and juror preferences.

Join trial attorneys Maxey Marie Scherr and John Camillus as they share current trends in jury consulting, as well as how the current political climate can shape juror behavior. Whether you're seeking to hone your messaging, refine your voir dire, or simply get a sneak peek at your potential jury’s reactions, this webinar provides practical, actionable guidance you can apply immediately.              

Topics covered will include:

• How focus groups serve as a mock jury to test arguments, uncover hidden biases, and gauge emotional responses before trial
• Strategies for refining case messaging, improving voir dire preparation, and streamlining case presentation
• Step-by-step instructions for conducting focus groups, from pre-session briefings to post-session analysis
• How to identify and address juror biases influenced by current political and social trends, including issues of social justice
• Best practices for testing witness credibility, selecting case themes, and sequencing evidence for maximum impact
• Social media data, emotion-driven research, virtual focus groups, and other emerging trends in jury consulting
• Tips for integrating focus group insights into trial prep and cost-benefit analyses
  

This webinar is your chance to unlock the science of persuasion and jury dynamics, and defang the defense before stepping inside a courtroom. Don’t miss this opportunity to learn how to use the most powerful tool in your trial-prep arsenal.

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