GUND is proud to introduce Snuffles - the best-selling GUND teddy bear of all time! As a completely unique GUND design, Snuffles was first introduced in 1980, and today at least two generations of fans have cherished their beloved crescent-moon bear for years. This luxuriously soft bear has a uniquely curved shape and slightly understuffed design that makes for extra-comforting hugs. Snuffles also comes in fun formats ranging from fluffy 5 keychains to classic plush in multiple sizes - all in gender-neutral colors to match any personality. Surface-washable; ages 0 and up. Ships in a poly bag.GUND is proud to present the GUND Forever Friends Promise, a new way for cuddlers to stay in touch with their plush pals. Registration is fast and easy: 1) Locate the sewn-in tag on your Forever Friend. 2) Scan the QR code on its tag using your smartphone. You`ll be redirected to our Forever Friends Registry site and asked for a few details about your plush. 3) Create an account and register your Forever Friend. This unlocks the benefits of the Forever Friends Promise, including the GUND lost and found feature. If it ever gets lost, just reach out - we`ll look up your account information in our registry and will do what we can to get your GUND Forever Friend (or a brand-new one) back in your arms! Less

• Snuffles Classic Bear: This classic GUND teddy bear has been spreading smiles for over 45 years. Snuffles is softer than ever, crafted with irresistibly soft plush fabric and a uniquely curved crescent shape that makes for snuggly, comforting hugs.
• Lost + Found Feature: This classic plush toy is suitable for ages 0+. As seen on tv - bring your GUND Forever Friend anywhere with confidence. Each plush animal now has a scannable code on its tag to help you easily track and replace lost friends.
• Gift with GUND: Our plush dolls, teddy bears, sensory toys and stuffed animals make timeless birthday and baby shower gifts, anniversary gifts, and gifts for every other occasion. GUND kids toys, baby toys, and plushies are cuddly friends for life.
• Gift with GUND: Our plush dolls, teddy bears, sensory toys and stuffed animals make timeless birthday and baby shower gifts, anniversary gifts, and gifts for every other occasion. GUND kids toys, baby toys, and plushies are cuddly friends for life.
• Premier Plush: As one of America`s first teddy bear makers, GUND has crafted unique and classic stuffed animals and soft toys for 125 years. Today we proudly carry this legacy and stand by our toys, known worldwide for their quality and innovation.