The All Round 360° design of the Serif TV looks beautiful from any angle. On a reflection-absorbing matte display, you'll experience the brilliance of viewing stunning 4K HDR resolution, powered by Quantum Dot for a naturally bright and colourful picture. It's an elegant, free-standing TV with a detachable stand, and you can turn the blank screen into a design centrepiece with Serif Ambient Mode+. Control all compatible devices with its Solar Cell One Remote, and access a world of online entertainment and handy home apps via the smart platform, and interact by voice with both Bixby and Alexa built in.

All round 360° Design by Bouroullec
Imagined by award-winning designers Ronan & Erwan Bouroullec, the timeless profile of the Serif TV forms a capital 'I' shape that looks beautiful from any angle. Its slim body broadens at the top to form a flat surface, doubling as a shelf, atop an elegant, free-standing and detachable metal stand.

4K UHD resolution with Quantum HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With Quantum HDR, the supreme brightness levels of QLED technology enable you to experience the full potential of HDR.

Features:

Smart TV and Apps
Powered by Tizen, the smart platform gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps, all in one place. Quickly set up your TV using your compatible smart phone, and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Plus, the Universal Guide recommends the latest and trending content from streaming services.

Multiple Voice Assistants
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. You just need to ask. This TV also works with Smart Things devices.

TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with TVPlus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITVX, All 4 and My5.

With Q-Symphony, this TV synchronises perfectly with select soundbars for a supreme audio visual experience.