Healthy Smooth, Shine, Strength, Softness

A luxurious color safe shampoo for all hair types that visibly smooths, increases shine & elasticity while transforming texture to smooth and youthful softness, and improving hair health. Known as the "no brainer" clean haircare shampoo, it's the most effective sulfate free, gluten free and vegan shampoo available.  This beloved and best selling shampoo normalizes hair - adapts to what you need most. A custom blend of nourishing antioxidants, plus amino and fatty acids work from within to give you your best healthy hair ever.

For bar none, the healthiest hair you've ever experienced, pair with Step 2 UltraShine Moisture Conditioner  and Step 3 SmartStart Leave-In Conditioner  or SmartVolume Leave-In Conditioner for hair needing more volume.  The 3-step system that will improve your hair life.

Benefits

• Infuses nutrients for shine and strength
• Repairs, restores, and prevents breakage and split-ends
• Increases color retention
• Created for dry, over-processed or frizzy hair that needs moisture
• Formulated for fine hair that needs volume
• Made for curly, thick or coarse hair that needs softness, manageability and less frizz
• Salt free, sodium lauryl sulfate free, silicone free, paraben free, panthenol free, phthalate free, ethoxylate free, synthetic fragrance free, gluten free and vegan
• Never tested on animals
• Made in the USA

KEY INGREDIENTS

• Safflower Oil moisturizes hair and scalp and promotes vasodilation for improved scalp health.
• Amino Acids rebuild, strengthen, and boost elasticity.
• Seaweed Extact moisturizes hair and scalp, promotes hair growth, and adds shine.
• Sunflower Oil moisturizes hair and scalp, promotes hair growth and provides UV protection.

INGREDIENTS

Water, Decyl Glucoside‡, Disodium Lauryl Sulfosuccinate*, Cocamidopropyl Betaine‡, Lauryl Glucoside‡, Coco-Glucoside‡, Seaweed Extract†, Citrus Aurantifolia Oil*, Lecithin*, Helianthus Annuus (Sunflower) Seed Oil*, Glycine Soja (Soybean) Seed Extract*, Carthamus Tinctorius (Safflower) Seed Oil*, Soy Amino Acids†, Vitamin C from Rosa Mosqueta (Rose) Hip Oil*, Viola Tricolor (Wild Pansy) Extract†, Melilotus Offincialis (Sweet Clover) Extract†, Prunus Armenica (Apricot) Extract†, Hedera Helix (Ivy) Extract†, Symphytum Officinale Leaf Extract‡, Chamomilla Recutita (Matricaria)†, Salix Alba (Willow) Bark Extract*, Camellia Oleifera Leaf Extract†, Theobroma Grandiflorum (Cupuacu) Seed Butter*, Vitis Vinifera (Red Grape) Seed Oil‡, Nasturtium Officinale (Nasturtium) Extract†, Prunus Percisa Nectarina Fruit (Nectarine) Extract†, Passiflora Incarnata Fruit (Passion Flower) Extract†, Citrus Grandis (Grapefruit) Peel Oil†, Dehydroacetic Acid*, Benzyl Alcohol* *ECOCERT Certified Ingredient †Natural Ingredient ‡Plant Derived/Organically Derived