Meet Maybelline New York's Grippy Serum Primer, the up to 24 hour makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 second fresh serum texture transforms to grip makeup for up to 24 hours. It's formulated with 2% niacinamide, delivers up to 24 hour hydration and gives you a fresh, plumped skin look. Don't skip the grip! Just drip, glide, grip!

This primer glides on like a serum grips makeup for up to 24 hours instantly plumps & hydrates skin layers well with skincare & makeup leaves no white cast does not pill consists of a vegan & water-based formula a non-comedogenic makeup product.

Discover how to use Maybelline New York's Grippy Serum Primer! Apply Grippy Serum Primer evenly to your face using the dropper, and then pat into your skin using your fingertips. Following this, allow 20 seconds for the serum-to-grip transformation, before applying makeup on top.

Key Benefits: Glides on like a serum. Grips makeup for up to 24H. Instantly plumps & hydrates skin. Layers well with skincare & makeup. No white cast. No pilling. Vegan & water-based formula. Non-comedogenic.