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Just good business: The strategic guide to aligning corporate responsibility and brand
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Just good business: The strategic guide to aligning corporate responsibility and brand
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Just good business: The strategic guide to aligning corporate responsibility and brandEn Just Good Business, Kellie McElhaney muestra a lderes y directivos exactamente cmo conectar sus esfuerzos de RSC con la estrategia corporativa general, los objetivos empresariales y las competencias bsicas de su empresa. Ofrece un proceso para evaluar si las prcticas de RSC refuerzan la marca, explica cmo desarrollar una estrategia unificada de RSC y establece un marco de siete principios para aprovechar el poder de la marca de la RSC.
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En Just Good Business, Kellie McElhaney muestra a líderes y directivos exactamente cómo conectar sus esfuerzos de RSC con la estrategia corporativa general, los objetivos empresariales y las competencias básicas de su empresa.
Ofrece un proceso para evaluar si las prácticas de RSC refuerzan la marca, explica cómo desarrollar una estrategia unificada de RSC y establece un marco de siete principios para aprovechar el poder de la marca de la RSC.
Just good business: The strategic guide to aligning corporate responsibility and brand
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9692927175
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