The ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers.
Over a stellar career, Roger Martin has advised the CEDs of some of the world's most successful companies. From the beginning he noted that almost every executive he talked to had a "model" - a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that then one didn't work, the typical response was just to apply it again - with greater enthusiasm.
Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions - How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful sustainable innovation process?.